(WRITER) FREAKS SHALL INHERIT THE EARTH

(WRITER) FREAKS SHALL INHERIT THE EARTH

Like Think Like a Rock Star, I picked up The Freaks Shall Inherit the Earth at Brand Driven Digital’s 2014 Social Brand Forum, the second day of the conference after I’d heard Chris Brogan speak. I’ve always felt like a freak, so a book to tell me how I could inherit...
THE 5 PS OF BOOK MARKETING

THE 5 PS OF BOOK MARKETING

When thinking about book marketing, the best way to start is at the beginning, so let’s get back to the basic basics: the 4 Ps of product, price, place, and promotion. All of these Ps, along with a huge 5th P factor, are important to consider when book...