IMPOSTER SYNDROME – MY STORY

IMPOSTER SYNDROME – MY STORY

You may have heard of imposter syndrome, which is essentially that you feel like a fraud and that you don’t deserve the praise you get because you’re not as good as people think you are. It can also be a fear that one day people are going to wake up and realize that...
THREE STEPS TO CREATING YOUR AUTHOR BRAND

THREE STEPS TO CREATING YOUR AUTHOR BRAND

When working with branding for book marketing, there are essentially three steps to follow. Define Your Brand Whether you like it or not, people are going to form opinions about you and your writing, thereby defining your brand. So why not do your best to steer those...
BOOK MARKETING: FREEBIE READER MAGNETS

BOOK MARKETING: FREEBIE READER MAGNETS

Have you heard that you should be giving something away for free so that readers will give you their email addresses, but you’re not sure what to give? You don’t want to proverbially let them milk the cow for free without ever buying it. Or maybe you only have one...
FIND A LOCAL CONNECTION FOR IN-PERSON APPEARANCES

FIND A LOCAL CONNECTION FOR IN-PERSON APPEARANCES

I have been doing signings, readings, and presentations for several years now, and I’ve had by far the best results when what I was peddling had some sort of connection to the location where I appeared. I’ve noticed that attendees gravitate toward other authors’ books...