THE CONTENT RULES FOR BOOK MARKETING

THE CONTENT RULES FOR BOOK MARKETING

I read the revised and updated version of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman. As I’ve been known to do, I thought I’d share my thoughts...
HOW TO USE FACEBOOK GROUPS TO “SELL” BOOKS

HOW TO USE FACEBOOK GROUPS TO “SELL” BOOKS

An edited version of this post originally appeared on the Book Marketing Tools website in February 2015 (click here to view it). “Sell” in the title is in quotes because you do not actually sell with Facebook groups – you build relationships, which sometimes lead to...
DUCT TAPE (BOOK) SELLING BY JOHN JANTSCH

DUCT TAPE (BOOK) SELLING BY JOHN JANTSCH

Confession time. Yes, you love writing. You love it when your words touch just one reader. And having a bunch of positive reviews is better than having a ton of sales. But admit it, earning at least enough money from your books to live comfortably so you can do...
REVIEW – HOW TO MARKET A BOOK BY JOANNA PENN

REVIEW – HOW TO MARKET A BOOK BY JOANNA PENN

I’ve been receiving Joanna Penn’s emails directing me to her helpful blog posts about writing and book marketing for at least of couple of years now. So when I started to dig into planning to market my next book, Taming the Twisted, I purchased a few of her book...